WHO AM I

I love being a financial and business writer because it allows me to make use of everything I learnt in my previous career while pursuing my passion for writing. With a Bachelor’s degree in Accounting and Finance, 5+ years’ experience at a Big 4 accounting firm, then another 3+ years’ experience in Banking, I have in-depth knowledge on matters relating to accounting, tax and personal finance.

Using this knowledge to help other businesses attain their marketing goals has been an incredible experience.  To me, there is nothing better than turning out a piece of work that a client loves, or solves problems for their target audience.  I thrive on research and find adapting my tone and style for each project a fun challenge.

My goal is nearly always the same regardless of what I am working on.  That is, I want to turn clients into repeated customers.  I strive to write words that achieve the desired impact.  I am responsive and reliable.  I meet agreed deadlines. 

In my view, industry expertise is becoming a critical element of good content. Since our world is overflowing with information, some accurate and some less so, an article that is well written is no longer enough to win over an audience.  Now more than ever, readers demand useful and real knowledge in everything they read.  So, if you are looking for insightful content to establish brand authority, let me do my best to help.